Fake reviews on TripAdvisor or Yelp are all over the place. Yelp thought that about a quarter of all of it’s reviews were fake, but companies have started to fight back. For example, an employee of a cafe was fired for posting fake bad reviews for rivals;
However, fake reviews are not restricted to restaurants and hotels. The Department for Work and Pensions has been caught creating fake reviews of the benefits system. Sarah effuses about how a 2 week cut in her benefits was just what she needed to help her get her CV up to date, and she’s really pleased with how her CV looks! And unlike many real life benefits claimants, Zak didn’t have his benefits stopped when he had to go in to hospital. Yay!
So, when the truth hurts too much, just make up a new reality and publish it for everyone to see. Mwhahaha.